Brief
Tell us what you sell, who buys it, and where sales stall. A 30-minute call fills in the gaps.
Conversion copywriting studio
Words that get read,
remembered acted on.
If visitors read your homepage and still ask what you actually do, the copy is costing you sales. We rewrite websites, emails and ads using the words your customers already use, so more readers become buyers.
01
What we write
Every page, email and button a customer reads on the way to buying.
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Website copy
Homepages, landing pages and product pages built around one clear argument per page, with the search terms your buyers type worked in naturally.
from 1,200 -
Email & lifecycle
Welcome flows, launches, win-back emails and newsletters, planned as a sequence so each email sets up the next.
from 900 -
Ads & social
Hooks and headlines for paid social, search and display, delivered in sets of 10 or more so you can test what works.
from 600 -
Brand voice
A voice guide your whole team can follow, with tone rules, words to use and avoid, and before/after examples.
from 2,400 -
Product & UX
Onboarding screens, empty states, error messages and buttons. These small words decide whether new users stay.
from 800 -
Editing & audits
Already have copy? We mark it up, explain every change, and point out which pages are losing you customers.
from 400
02
The rewrite
Three illustrative rewrites written for this page. Read the left side first, then the right.
Before
After
1 dayto reply to your brief with questions or a fixed quote
5 daysto your first draft on a typical page
2rounds of revisions included in every project
100%of the rights are yours once the final invoice is paid
03
How it works
Four steps from brief to published copy, with a fixed price agreed before we start.
Research
We read your reviews, support tickets and competitors so the copy uses your customers' own words.
Draft
A first draft in about five days, annotated so you know why every line is there.
Refine
Two rounds of revisions, final proofing, and copy delivered ready to paste into your site or tool.
If a reader has to read a sentence twice, we rewrite it.House rule no. 1
04
Pricing
Every project gets a fixed quote before work starts. The prices below are starting points.
Single page
from 1,200
- One landing or product page
- Headline variations for testing
- 2 revision rounds
- Delivered in ~5 days
Best for a relaunch
Website package
from 4,500
- Up to 6 core pages
- Messaging framework first
- Meta titles & descriptions
- 2 revision rounds per page
Monthly retainer
from 2,000/mo
- Ongoing emails, ads & posts
- Dedicated writer
- 48-hour turnaround on small jobs
- Cancel any month
05
Questions
Do you use AI to write the copy?
We use tools for research and rough variations, but every line you receive was written, edited and checked by a human writer who understands your customers.
Who owns the copy?
You do. Full rights transfer to you on final payment. Use it anywhere, change it however you like.
What industries do you work with?
Mostly software, e-commerce, health and professional services, but if you can explain what you sell, we can write about it.
What if I don't like the first draft?
Tell us what feels off. Two revision rounds are included, and we start each one with a short call so the next draft hits the brief.
How do payments work?
50% to start, 50% on delivery for projects. Retainers are billed at the start of each month.
06
Tell us what you sell.
A few lines is enough. Within one working day you get our questions or a fixed quote. No obligation to go ahead.
Prefer email? hello@plainspoken.co